{"id":4054,"date":"2026-06-28T12:51:56","date_gmt":"2026-06-28T09:51:56","guid":{"rendered":"https:\/\/masaka.wordcamp.org\/2026\/?post_type=wcb_session&#038;p=4054"},"modified":"2026-07-02T18:11:47","modified_gmt":"2026-07-02T15:11:47","slug":"who-owns-the-success-of-a-website-is-it-business-strategy-or-technical-execution-bridging-the-gap-between-business-expectations-and-web-development","status":"publish","type":"wcb_session","link":"https:\/\/masaka.wordcamp.org\/2026\/session\/who-owns-the-success-of-a-website-is-it-business-strategy-or-technical-execution-bridging-the-gap-between-business-expectations-and-web-development\/","title":{"rendered":"Who Owns the Success of a Website? Is it Business Strategy or Technical Execution? Bridging the Gap Between Business Expectations and Web Development."},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Every website starts with the same goal: to help a business grow. Yet, once it&#8217;s launched, the conversation often shifts to blame. Business owners wonder why the website isn&#8217;t bringing in more customers or sales, while developers argue they delivered exactly what was asked for. So, where does the responsibility really lie?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This panel brings together business owners, developers &amp; designers, marketers, and digital strategists for an honest conversation about what it really takes to build a website that delivers results. We&#8217;ll explore the expectations each side has of the other, the common misunderstandings that get in the way, and how better collaboration, clear goals, and shared ownership can transform a website from just another online presence into a powerful business tool.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every website starts with the same goal: to help a business grow. Yet, once it&#8217;s launched, the conversation often shifts to blame. Business owners wonder why the website isn&#8217;t bringing in more customers or sales, while developers argue they delivered exactly what was asked for. So, where does the responsibility really lie? This panel brings [&hellip;]<\/p>\n","protected":false},"author":16164437,"featured_media":0,"template":"","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_wcpt_session_time":1783171800,"_wcpt_session_duration":2400,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[2872,3125,3139],"footnotes":""},"session_track":[53,51,52],"session_category":[],"class_list":["post-4054","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-track-1","wcb_track-track-2","wcb_track-track-3"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/ph074h-13o","session_date_time":{"date":"July 4, 2026","time":"4:30 pm"},"session_speakers":[{"id":"2872","slug":"patrick-lumumba","name":"Patrick Lumumba","link":"https:\/\/masaka.wordcamp.org\/2026\/speaker\/patrick-lumumba\/"},{"id":"3125","slug":"mohammed-kateregga","name":"Mohammed Kateregga","link":"https:\/\/masaka.wordcamp.org\/2026\/speaker\/mohammed-kateregga\/"},{"id":"3139","slug":"joan-logose","name":"Joan Logose","link":"https:\/\/masaka.wordcamp.org\/2026\/speaker\/joan-logose\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/masaka.wordcamp.org\/2026\/wp-json\/wp\/v2\/sessions\/4054","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/masaka.wordcamp.org\/2026\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/masaka.wordcamp.org\/2026\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":4,"href":"https:\/\/masaka.wordcamp.org\/2026\/wp-json\/wp\/v2\/sessions\/4054\/revisions"}],"predecessor-version":[{"id":4248,"href":"https:\/\/masaka.wordcamp.org\/2026\/wp-json\/wp\/v2\/sessions\/4054\/revisions\/4248"}],"speakers":[{"embeddable":true,"href":"https:\/\/masaka.wordcamp.org\/2026\/wp-json\/wp\/v2\/speakers\/2872"},{"embeddable":true,"href":"https:\/\/masaka.wordcamp.org\/2026\/wp-json\/wp\/v2\/speakers\/3125"},{"embeddable":true,"href":"https:\/\/masaka.wordcamp.org\/2026\/wp-json\/wp\/v2\/speakers\/3139"}],"author":[{"embeddable":true,"href":"https:\/\/masaka.wordcamp.org\/2026\/wp-json\/wporg\/v1\/users\/lumiblog"}],"wp:attachment":[{"href":"https:\/\/masaka.wordcamp.org\/2026\/wp-json\/wp\/v2\/media?parent=4054"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/masaka.wordcamp.org\/2026\/wp-json\/wp\/v2\/session_track?post=4054"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/masaka.wordcamp.org\/2026\/wp-json\/wp\/v2\/session_category?post=4054"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}